Twitter is continuing to be an integral part of today’s social media business campaigns. In the same way businesses and organizations are realizing the value of communicating short snippets in 140 characters or less, consumers are sharing their thoughts, opinions, and recent news through this platform as well. Twitter has also noticeably become popular with … Continue reading »
Personalized Ads: Smart, Invasive, or Just Plain Annoying?
Do you ever wonder how some ads somehow know what you like, what you’re thinking, and seem to follow you everywhere? This is no mistake: it’s something called personalized advertising. It’s a basic marketing strategy that allows companies to use insight from your own personal Google searches, take that information, and use it to show … Continue reading »
Ballet Companies with Great YouTube Channels, and other Non-profit Tips
Social media is powerful, and knowing the ins and outs of each social channel is going to help you understand how to use each media outlet to it’s highest potential. We all know what a sensation YouTube is; Many of us use it for entertainment, others use it as a “how-to” reference. What many don’t … Continue reading »
Using the Power of YouTube to Entice, Engage and Educate Viewers
YouTube Channels are a great way engage viewers and get them interacting with your brand. It makes perfect sense, especially for ballet companies to promote their performances on YouTube because ballet is a visual art. Utilizing media as a tool to broaden viewership and get audiences curious and excited about upcoming performances is a great marketing … Continue reading »
Breaking the Social Rhythm: The Need for a Social Media Policy
Dancers feel a rhythm when they dance, whether they are following their own internal rhythm of concentration during a series of fouette turns, or dancing to the beat of the music. Either way, the dancer always feels a sense of rhythm, or flow that connects their body to the music, allowing them to move with … Continue reading »
Creating the Ultimate User Experience in a Social Community
I believe that a community should be a welcoming place to learn from one another, share information, and serve as a wealth of knowledge for both businesses and consumers. I’ll use an example that shows how both the business and the consumer can benefit from an onling sharing space, or “community”. Before we dive in, … Continue reading »
What to Consider in Planning an Online Community
Thinking about creating a Social Community for your business, product, or service? First, you will want to consider whether or not you want an open or closed community. Here’s a good resource to learn the pros and cons about public “open” vs closed “private” communities. There is no right or wrong answer, it just really … Continue reading »
Social Communities: What’s All the Buzz About?
There are social platforms cropping up all over the place- i.e. check out Google+! As a result of increased social networking and online presence, many companies and organizations are now creating places for people who share common interests to gather on the social web. Some of these communities can be fully customizable (but easy to … Continue reading »
Taking the Social ‘Leap’ to Promote Positive Change
Do you feel yourself wanting to try that new step that you have seen other dancers perform, but are afraid to execute it? You have to ask yourself, why are you holding back? You cannot grow or see the results if you hesitate to try. This applies to social media, too- and I’ll use LinkedIn … Continue reading »
How to Get Your Social Media Efforts to Take Flight!
Social media is a great marketing channel for spreading the word about events. Some of the tactics for event promotion include: creating an event on facebook, a hashtag (#) to use on twitter, posting pictures on flickr, and contributing to a group or creating an event on LinkedIn…among dozens of other tactics you can use … Continue reading »
